Victoria’s Secret Pivots With The VS Collective

Lingerie Briefs ~ by Ellen Lewis – Lingerie industry experts & blog

The following post by guest writer Allyson Rosalie Collins taps into the evolution of the Victoria Secret business.  I always hesitate to cover VS because I worked with them (as clients) for 14 years of my career. I respected them as merchants despite the challenges sometimes presented by their corporate code. When they missed the cultural pulse several years ago and other writers called them out, I knew that they would find their way through. Allyson wanted to recognize this and I think it’s interesting that, from her generational perspective, the message is reverberating.… Read More

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