Bra 30 Summer Collection Powered by Pink

Lingerie Briefs ~ by Ellen Lewis – Lingerie industry experts & blog


Pink, the color recognized for its soothing, sweet, playful vibe is also known as a mood regulator, a perfect anecdote to these often-discordant times. Leave it to the Bra 30 brand to introduce two new shades of this mood regulating hue to its iconic camisole collection this season.

Tummy Tucker

The Bra:30 collection originally dubbed the After Bra has become an everyday, all-day wonder for women whose wardrobe priority is comfort.  Anointed in its early years as one of Oprah’s Favorite Things, these styles rose to a sale’s phenomenon with the surge in the wire-free bra trend and the escalation of casual layered dressing during the pandemic.… Read More

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