Work Hard, Play Hard in Men’s Athletic Underwear

Lingerie Briefs ~ by Ellen Lewis – Lingerie industry experts & blog

By BECKY YEE (Photographer/writer)

Leave it to a female-run manufacturing company to merge sustainability, style, and functionality into a product men love for sports, work or hanging out. These photos showcase durable, comfortable underwear for hardworking men. Models are wearing Athletic Works & Wrangler underwear, two of the many Grey Matter Concepts‘ private label and licensed brands.  (Above: Athletic Works briefs, Model: Myles @myl3z6. Photo by Becky Yee)

Athletic Works briefs, Model: Model: Ramon White @fituarenot. Photo by Becky Yee


In 2021 Grey Matter Concepts recycled over 100 million plastic bottles to use in their fibers.… Read More

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