Lingerie Briefs ~ by Ellen Lewis – Lingerie industry experts & blog
By BECKY YEE (Photographer/writer)
Leave it to a female-run manufacturing company to merge sustainability, style, and functionality into a product men love for sports, work or hanging out. These photos showcase durable, comfortable underwear for hardworking men. Models are wearing Athletic Works & Wrangler underwear, two of the many Grey Matter Concepts‘ private label and licensed brands. (Above: Athletic Works briefs, Model: Myles @myl3z6. Photo by Becky Yee)
Athletic Works briefs, Model: Model: Ramon White @fituarenot. Photo by Becky Yee
Sustainable
In 2021 Grey Matter Concepts recycled over 100 million plastic bottles to use in their fibers.… Read More
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