Less is A’mor ~ Classic Lingerie With a Modern Twist

Lingerie Briefs ~ by Ellen Lewis – Lingerie industry experts & blog


Created in 2014 by Irina Shad, a costume designer and fashion design instructor, Less is A’mor is a Canadian lingerie and swimwear brand that’s on the rise.

Aiming to imbue her designs with a sense of sophistication, Shad’s collection is best described as ‘classic with a modern twist’. Outside of swimwear, she works with an almost exclusively black and white color palette, and focuses on very timeless silhouettes for her loungewear creations … Read More

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